1000 BRANDS AND 1800 COLLECTIONS
The new PREMIUM APP
Your most important tool for the next week? It’s the new PREMIUM APP. Get the APP and navigate your way to all your favourite brands.
Features like the Brand-Match-Tool, the City Guide, the Event Planner, precise GPS navigation or the special feature “Find Your Fashion Date!” in collaboration with the Tinder APP help making your PREMIUM visit as straightforward as possible.
Download the PREMIUM APP here: http://bit.ly/PREMIUM_APP
Blauer at PREMIUM
Kitted out for PREMIUM’s winter extravaganza: sporting weather-proof jackets by Blauer, this year our hostesses are perfectly prepared for the season’s volatile weather. The superb quality of the manufacturing, combined with materials that have been tested and certified for use, ensures that the clothing is brilliantly durable and resistant to wear.
Discover the latest collection from Blauer in Hall 3 (H3-E 13).
Activewear x Fashiontech
The buzzword for 2016 is ‘Smart Bra’: a sportswear start-up from Montreal, OMsignal Inc., has developed an intelligent sports bra made from a cutting-edge biometric fabric that gathers and feeds back data on the wearer’s fitness levels, such as distance, heart rate and calories, as well as body needs. The wearer can then easily access this information on the smartphone, via the associated app – a perfect blend of fashion tech and activewear.
Discover more at PREMIUM from 19 – 21 January 2016.
READ MORE: https://fashionunited.uk/news/fashion/new-smart-bra-tracks-fitness-levels-and-body-needs/2016010818958
Maisonnoée and Philomena Zanetti celebrate Berlin show debut
Scores of new designers will again be presenting their Fall/Winter 2016/17 collections at the upcoming Mercedes-Benz Fashion Week Berlin. These will include the labels Maisonnoée und Philomena Zanetti, who are both exhibiting at PREMIUM from 19-21 January and making their Berlin show debut at Fashion Week.
Discover the latest collections from Maisonnoée and Philomena Zanetti in Hall 7.
PREMIUM New Entry: Aeance
Aeance is a premium activewear brand working at the intersection of fashion design and sports. The brand provides sleek and timeless apparel for running/athletics as well as styles for the everyday life. For their latest collection they have cooperated with German fashion designer Hien Le. The result is timeless, high functional and valuable clothes – all produced with an inherent attention to social responsibility and eco-sustainability.
Discover the latest collection from Aeance in Hall 2 (H2-B 01).
New management at ETON
All Eyes On ETON: the Swedish shirt manufacturer is changing hands and moving with immediate effect to ownership by the private equity firm EQT. The firm has big shoes to fill, since, under Litorina, the previous majority owner, the label celebrated considerable success, including growth in turnover from 30 to 70 million; plus a threefold increase in operating profit.
Discover the latest collection from ETON in Hall 4 (H4-A 16).
PREMIUM New Entry: aim’n
The Swedish activewear label focuses on creative sportswear design inspired by its founders' and designers' favourite sports. Surfing, kitesurfing, yoga, running and gym workouts: aim’n provides motivation in spades with its leggings, tops and swimwear fashion in bright designs and prints.
Discover the latest collection from aim’n in Hall 2 (H2-B 02).
Hunter announces grand plans for 2016
New year, new goals: the PREMIUM label Hunter Boots promises great things for 2016. As part of its strategy, the Scottish outdoor brand plans to expand its own collections, as well as its international presence in metropolises such as New York, Hong Kong and Tokyo. According to the J’N’C Magazine, the company is also aiming to strengthen both its long-standing connection with hip music festivals and its e-commerce presence.
Discover the latest collection from Hunter Boots in Hall 3 (H3-E 21).
Hannes Roether x Schiesser
HAPPY NEW YEAR!
GET READY FOR NEW YEAR'S EVE
Hop Socks @ PREMIUM
MEET THE BRANDS
YOUR TRIP TO BERLIN
Your are planning your business trip to Berlin? Find all our arrival services on the PREMIUM travel planner.
PREMIUM POWERPORTFOLIO – PART 1
With new labels making up to 30 % each season, as well as integrating new concepts, PREMIUM always ensures that visitors are given a view into the future of fashion. What’s new? Alonge the lines: The peak of modern contemporary Hall 8 is now a space dedicated to the retail power brands that will be showcasing brands, which now make up a large percentage of turnover on the European reatail market. In Hall 2, PREMIUM will present the latest streetstyle trend activewear. In addition PREMIUM invites tot he fourth edition of #FASHIONTECH and introduces an update of the APP.
SAVE THE DATE FOR CONTEMPORARY FASHION HOTSPOTS IN THE HEART OF BERLIN
Focusing on two locations at the heart of Berlin has now enabled the PREMIUM Group to create two contemporary fashion hubs that are the key for international retailers: PREMIUM for Advanced Contemporary Fashion at STATION-Berlin. SEEK for Urban Contemporary Fashion, BRIGHT for Streetwear and Boardsports at ARENA Berlin and #FASHIONTECH Berlin as the conference on the future of fashion.
ROLAND MOURET MEETS SOHO HOUSE BERLIN
Prêt-à-porter Parisian meets Berlin. Last weekend, Anita Tillmann and Chris Glass hosted an intimate event with designer Roland Mouret, the French designer best known for his famed Galaxy Dress. Mouret answered questions and shared his insights on keeping creativity consistent and how to successfully establish a fashion brand. Invited guests included Donald Schneider, Bobby Kolade, Ingrid Rose, Miriam Langenscheidt, Mandie Bienek, Uli Beck, Silke Friedrich, Clare Langhammer and Sandra Semburg.
MARINA HOERMANSEDER – PRE CHRISTMAS SHOPPING
This month Marina Hoermanseder, former PREMIUM Young Designers Award winner and first mentee of Fashion Council Germany, will present the exclusive launch of the desirable "MH Team Jumper". Additionally, selected pieces of the current Fall/Winter collection will be available. Check out the cozy Pre-Christmas Shopping at the Austrian Fashion Association.
Friday 4th to Saturday 5th of December, 2015
11 am to 8 pm
Feel free to ask us anything!
Hit the Button below to send us your questions via Email.