1000 BRANDS AND 1800 COLLECTIONS
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Munich City Guide: HOUSEOFHRVST concept stores
HOUSEOFHRVST is the creative collective behind the two concept stores HRVST and SPROUT from Munich. Starting in 2009, the menswear shop HRVST carries high-end brands like ACNE STUDIOS, A.P.C., OUR LEGACY, DRIES VAN NOTEN and COMME DES GARÇONS. Its younger sister, SPROUT, started with a similar brand portfolio but will add new collections by designers like VANESSA BRUNO, LEMAIRE and MM6 BY MAISON MARGIELA soon.
Discover the HRVST and SPROUT concept stores during PREMIUM Order Munich.
PREMIUM ORDER MUNICH – Best Jewellery Brands
This winter season at PREMIUM Order Munich, we will again be presented with a dazzling array of pieces of jewellery in a plethora of different colours and designs. These will include upmarket brand highlights, such as Marjana von Berlepsch, Vanessa Baroni, David Aubrey, Cluse and ByBoe, that offer the perfect jewellery to every taste.
Discover the latest jewellery collections at PREMIUM Order Munich this weekend.
PREMIUM Order Munich – New Entry: Rupert Sanderson
“Less is more”: that’s the design philosophy of shoe designer Rupert Sanderson. Avoiding augmentation and over-dressing the foot, he concentrates on perfecting the line, volume and material to flatter and lengthen the leg, making women feel sexier. With this philosophy, Rupert Sanderson has built up a loyal celebrity fan base, including stars like Kate Moss, Victoria Beckham, Keira Knightley or the Duchess of Cambridge.
Discover the latest collection from Rupert Sanderson in Hall 3 (H3-B 24).
The new PREMIUM APP
Your most important tool for the next week? It’s the new PREMIUM APP. Get the APP and navigate your way to all your favourite brands.
Features like the Brand-Match-Tool, the City Guide, the Event Planner, precise GPS navigation or the special feature “Find Your Fashion Date!” in collaboration with the Tinder APP help making your PREMIUM visit as straightforward as possible.
Download the PREMIUM APP here: http://bit.ly/PREMIUM_APP
Blauer at PREMIUM
Kitted out for PREMIUM’s winter extravaganza: sporting weather-proof jackets by Blauer, this year our hostesses are perfectly prepared for the season’s volatile weather. The superb quality of the manufacturing, combined with materials that have been tested and certified for use, ensures that the clothing is brilliantly durable and resistant to wear.
Discover the latest collection from Blauer in Hall 3 (H3-E 13).
Activewear x Fashiontech
The buzzword for 2016 is ‘Smart Bra’: a sportswear start-up from Montreal, OMsignal Inc., has developed an intelligent sports bra made from a cutting-edge biometric fabric that gathers and feeds back data on the wearer’s fitness levels, such as distance, heart rate and calories, as well as body needs. The wearer can then easily access this information on the smartphone, via the associated app – a perfect blend of fashion tech and activewear.
Discover more at PREMIUM from 19 – 21 January 2016.
READ MORE: https://fashionunited.uk/news/fashion/new-smart-bra-tracks-fitness-levels-and-body-needs/2016010818958
Maisonnoée and Philomena Zanetti celebrate Berlin show debut
Scores of new designers will again be presenting their Fall/Winter 2016/17 collections at the upcoming Mercedes-Benz Fashion Week Berlin. These will include the labels Maisonnoée und Philomena Zanetti, who are both exhibiting at PREMIUM from 19-21 January and making their Berlin show debut at Fashion Week.
Discover the latest collections from Maisonnoée and Philomena Zanetti in Hall 7.
PREMIUM New Entry: Aeance
Aeance is a premium activewear brand working at the intersection of fashion design and sports. The brand provides sleek and timeless apparel for running/athletics as well as styles for the everyday life. For their latest collection they have cooperated with German fashion designer Hien Le. The result is timeless, high functional and valuable clothes – all produced with an inherent attention to social responsibility and eco-sustainability.
Discover the latest collection from Aeance in Hall 2 (H2-B 01).
New management at ETON
All Eyes On ETON: the Swedish shirt manufacturer is changing hands and moving with immediate effect to ownership by the private equity firm EQT. The firm has big shoes to fill, since, under Litorina, the previous majority owner, the label celebrated considerable success, including growth in turnover from 30 to 70 million; plus a threefold increase in operating profit.
Discover the latest collection from ETON in Hall 4 (H4-A 16).
PREMIUM New Entry: aim’n
The Swedish activewear label focuses on creative sportswear design inspired by its founders' and designers' favourite sports. Surfing, kitesurfing, yoga, running and gym workouts: aim’n provides motivation in spades with its leggings, tops and swimwear fashion in bright designs and prints.
Discover the latest collection from aim’n in Hall 2 (H2-B 02).
Hunter announces grand plans for 2016
New year, new goals: the PREMIUM label Hunter Boots promises great things for 2016. As part of its strategy, the Scottish outdoor brand plans to expand its own collections, as well as its international presence in metropolises such as New York, Hong Kong and Tokyo. According to the J’N’C Magazine, the company is also aiming to strengthen both its long-standing connection with hip music festivals and its e-commerce presence.
Discover the latest collection from Hunter Boots in Hall 3 (H3-E 21).
Hannes Roether x Schiesser
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