2 - 4 July 2019, STATION-Berlin

PREMIUM is an international business platform for advanced contemporary fashion

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  • 60,000
    Visits

    Each season PREMIUM welcomes top international visitors who are buyers, press and influential individuals.

  • 1,800
    Collections

    Discover a highly curated collection of contemporary menswear and womenswear as well as lifestyle collections.

  • 58,600
    Followers

    Active throughout the season, PREMIUM continues to reach both current and new audiences worldwide.

    2 – 4 JULY 2019, STATION-BERLIN

    SPRING / SUMMER 2019

    Register here for the ALL-IN-ONE PREMIUM GROUP ticket which also grants access to SEEK, SHOW&ORDER X PREMIUM and the #FASHIONTECH Berlin conference.
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    MY BERLIN: Anna Beuss, Sales Team PREMIUM

    Anna Beuss, sales team member of PREMIUM, about her life in Berlin. The best shopping spots, cafes, restaurants or what it means to be a Berliner.

    “I have a problem with people who don’t actually give a shit!”

    Intrigued by the brand’s sustainable and ethical ethos, we chatted with co-founder Mayer Vafi from Norden and parent company Better Narrative to find out more about his focus on better business practices, inspiring others to make a change through repurposed waste, and his experiences at PREMIUM in January 2019.

    "We are not pushing any hype"

    Hard work pays off, which is exactly how buyer Rhianna Sizeland progressed from sales assistant to buyer for multi-concept store AIDA. We visit the store in London to learn more about how Rhianna keeps the balance between online and offline...

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    2 – 4 JULY 2019, STATION-BERLIN

    FIRST SHOW OF THE SEASON

    PREMIUM is the first trade show of the season to define all the new industry trends and the only show to present both menswear and womenswear together.
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    Services
    ALL-IN-ONE Ticket
    Access all PREMIUM GROUP shows
    PREMIUM GROUP App
    Find brands, products and contacts all season
    Hall Plan
    Discover halls and brands
    Travel Planner
    Free shuttle service, great hotel deals and more
    City Guide
    The insider’s guide on what’s happening in Berlin
    Events
    A complete guide to all Fashion Week events
    Media Partners
    STYLE IN PROGRESS
    WWD
    JNC
    FASHION UNITED
    TM
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    PREMIUM GROUP and Shows

    PREMIUM GROUP organises four international fashion trade shows and a conference on the future of fashion twice a year in Berlin.

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    SEEK is a progressive contemporary fashion trade show. As the voice of street culture, SEEK presents a selection of today's upper streetwear and urbanwear brands.

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    As the leading European platform for skateboarding and street culture, BRIGHT enhances innovation and forward-thinking design within the skateboard universe.

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    SHOW&ORDER X PREMIUM inspires retailers to differentiate themselves from global competitors through unique collections and outstanding retail concepts.

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    The #FASHIONTECH BERLIN conference connects fashion with the tech and startup industry, covering all aspects of digital transformation, innovation and disruptive technologies.

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