2 - 4 July 2019, STATION-Berlin

PREMIUM is an international business platform for advanced contemporary fashion

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  • 60,000
    Visits

    Each season PREMIUM welcomes top international visitors who are buyers, press and influential individuals.

  • 1,800
    Collections

    Discover a highly curated collection of contemporary menswear and womenswear as well as lifestyle collections.

  • 58,600
    Followers

    Active throughout the season, PREMIUM continues to reach both current and new audiences worldwide.

    2 – 4 JULY 2019, STATION-BERLIN

    SPRING / SUMMER 2020

    Register here for the ALL-IN-ONE PREMIUM GROUP ticket which also grants access to SEEK, SHOW&ORDER X PREMIUM and the #FASHIONTECH Berlin exhibition, masterclasses and networking area.
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    My Berlin: Esther Lundt, Marketing and Buyers Management, PREMIUM GROUP

    What are the hottest Berlin brands right now? Our long-standing employee Esther from the Marketing and Buyers Management answers the question on our blog series 'My Berlin'

    "Retailers need to be creative and inspire their customers with exceptional experiences"

    Colin Goebel-Thoma from KaDeWe Group knows how important emotionalisation is for his costumers. We talked to the Buyer Urban Sports, Men’s Designer & Men’s Contemporary Fashion about selling strategies, the ongoing logo hype and the relevance of Berlin as a fashion locations.

    “I select less well known brands that are more unique to us”

    In the wake of the ‘retail apocalypse’, store owner Pamela Shiffer dives deep into the topic of how bricks-and-mortar can adjust to changes in the industry.

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    2 – 4 JULY 2019, STATION-BERLIN

    FIRST SHOW OF THE SEASON

    PREMIUM is the first trade show of the season to define all the new industry trends and the only show to present both menswear and womenswear together.
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    ALL-IN-ONE Ticket
    Access all PREMIUM GROUP shows
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    A complete guide to all Fashion Week events
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    PREMIUM GROUP and Shows

    PREMIUM GROUP organises four international fashion trade shows and a conference on the future of fashion twice a year in Berlin.

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    SEEK is a progressive contemporary fashion trade show. As the voice of street culture, SEEK presents a selection of today's upper streetwear and urbanwear brands.

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    As the leading European platform for skateboarding and street culture, BRIGHT enhances innovation and forward-thinking design within the skateboard universe.

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    SHOW&ORDER X PREMIUM inspires retailers to differentiate themselves from global competitors through unique collections and outstanding retail concepts.

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    The #FASHIONTECH BERLIN conference connects fashion with the tech and startup industry, covering all aspects of digital transformation, innovation and disruptive technologies.

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