2 - 4 July 2019, STATION-Berlin

PREMIUM is an international business platform for advanced contemporary fashion

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  • 60,000
    Visits

    Each season PREMIUM welcomes top international visitors who are buyers, press and influential individuals.

  • 1,800
    Collections

    Discover a highly curated collection of contemporary menswear and womenswear as well as lifestyle collections.

  • 58,600
    Followers

    Active throughout the season, PREMIUM continues to reach both current and new audiences worldwide.

    • PREMIUM provides an atmospheric launchpad for the new season's round of orders, thanks to the personal interaction with suppliers and other retailers.

      SIMONE JÖREND , Buyer CLASSICO / PAULA

    • There is no other trade show like this anywhere in the world, so it’s incredible to have it right here on our doorstep!

      ALEXANDRA VON SCHÖNING , Owner DIFFERENT FASHION

    • The result after PREMIUM was 50 potential new customers for us! We are delighted and will definitely be coming back next season.

      Doerte Freytag , Marseglia Fashion GmbH, LOVE MOSCHINO

      2 – 4 JULY 2019, STATION-BERLIN

      FIRST SHOW OF THE SEASON

      PREMIUM is the first trade show of the season to define all the new industry trends and the only show to present both menswear and womenswear together.
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        Footwear made of street vibes: Bronx shoes

        Huseyin Manik, designer at Bronx shoes, gave us an exclusive insight in his work and inspiration process.

        Sustainability is not a trend but the future – mochni.com.

        Antonia Böhlke is the founder of the mochni.com platform – a digital platform for sustainable fashion and leading a conscious lifestyle. In January 2019 Antonia and mochni.com took part in PREMIUM for the first time. We meet her as it concludes.

        You have to be quick to always surprise and delight

        She owns a boutique and, thanks to her keen instinct for style, she's an online and offline influencer to boot. Lena Terlutter chats about business, trends and her life.

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        Discover halls and brands
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        A complete guide to all Fashion Week events
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        PREMIUM GROUP and Shows

        PREMIUM GROUP organises four international fashion trade shows and a conference on the future of fashion twice a year in Berlin.

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        SEEK is a progressive contemporary fashion trade show. As the voice of street culture, SEEK presents a selection of today's upper streetwear and urbanwear brands.

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        As the leading European platform for skateboarding and street culture, BRIGHT enhances innovation and forward-thinking design within the skateboard universe.

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        SHOW&ORDER X PREMIUM inspires retailers to differentiate themselves from global competitors through unique collections and outstanding retail concepts.

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        The #FASHIONTECH BERLIN conference connects fashion with the tech and startup industry, covering all aspects of digital transformation, innovation and disruptive technologies.

        VISIT WEBSITE