PREMIUM GROUP: REVIEW DAY 1
Jul 03 2018
3 July 2018 saw the PREMIUM GROUP’s fashion trade shows herald the start of the Spring/Summer 2019 season with 1,038 brands in total. Innovative concepts, new formats, interactive entertainment and industry-specific events all brought visitors in their droves to PREMIUM, SHOW&ORDER X PREMIUM, SEEK and BRIGHT on Tuesday morning. The focus at all times: Points of Experience for national and international exhibitors and buyers. According to Anita Tillmann, visitors have picked up on these especially this season and paid them more attention. The principle theme of this edition is the interdisciplinary fusion of fashion & art in partnership with Johann König from Berlin’s König Galerie, as well as artist Anselm Reyle. The former was exemplified by the souvenir shop and its notorious Brexit hoodies; the latter by a breathtaking art installation entitled ‘Windspiel’ [‘Wind Chime’].